About Us

The market for gray hair solutions is expanding rapidly, and it’s no longer just a concern for older adults. With increased stress and lifestyle factors, premature graying is becoming more common among younger individuals. Research shows:

Caucasians typically begin graying in their mid-30s, Asians in their late 30s, and Africans in their mid-40s, but recent reports highlight cases of teenagers experiencing early graying [NY Post, 2025].

While traditional hair dyes offer a temporary fix, frequent root touch-ups expose users to harsh chemicals like ammonia and peroxide. Additionally, individuals with dye allergies often struggle to find a safe and effective solution. Studies indicate:

The prevalence of contact allergy to para-phenylenediamine (PPD), a common hair dye ingredient, ranges from 0.1% to 2.3% in the general population [IJDVL].

In North America, 2% to 6% of individuals tested positive for PPD sensitivity, while in Europe, the prevalence ranges from 4% to 7% among patients with allergic contact dermatitis [RIVM].

At Inochroma, we believe that no one should have to choose between looking their best and protecting their health. That’s why we created Inochroma Gray Hiding Treatment, a breakthrough formula that restores hair’s natural color by reintroducing melanin—the pigment our bodies naturally produce.

Unlike traditional dyes that rely on harsh chemicals like PPD and ammonia, our formula is designed to be gentle yet effective. It is odor-free, requires no mixing, and works in just 20 minutes, offering a hassle-free experience by eliminating the strong odors, lengthy preparation, and potential scalp irritation often associated with traditional hair dyeing methods. With no need for mixing and a quick 20-minute application time, it provides an effortless, comfortable solution for maintaining natural-looking color.

 

 

 

References:
1. "Gen Z is Already Going Gray: Health Experts Sound Alarm as Teens Show Off Silver Locks on Social Media," NY Post, 2025. [Link](https://nypost.com/2025/01/18/lifestyle/gen-z-is-already-going-gray-health-experts-sound-alarm-as-teens-show-off-silver-locks-on-social-media/?utm_source=chatgpt.com).
2. "Dermatological Adverse Effects of Hair Dye Use: A Narrative Review," IJDVL. [Link](https://ijdvl.com/dermatological-adverse-effects-of-hair-dye-use-a-narrative-review/?utm_source=chatgpt.com).
3. "Allergy to Paraphenylenediamine," DermNet NZ. [Link](https://dermnetnz.org/topics/allergy-to-paraphenylenediamine?utm_source=chatgpt.com).
4. "Hair Aging Across Races and Ethnicities: A Review," JCAD. [Link](https://jcadonline.com/hair-aging-races-ethnicities-review/?utm_source=chatgpt.com).
5. "PPD Sensitivity Prevalence in North America and Europe," RIVM. [Link](https://www.rivm.nl/bibliotheek/rapporten/340300006.pdf?utm_source=chatgpt.com).